Pedal power links reserves

Staff from new Bronze level ‘Investor in Wildlife’ member White Stuff, Ipswich cycled around the county over five days in April to demonstrate the need for wildlife to have a better connected countryside. Chris Dunn, Store Manager said ‘ We came up with an idea to put a bike on a training frame in our shop window and then, as staff and members of the public pedalled along, we used a milometer to calculate the total distance travelled and marked the route on a large display map alongside’. The response to the fundraiser has been terrific with all 51 nature reserves reached at a total of 350 miles. White Stuff, Ipswich has chosen Suffolk Wildlife Trust as their charity partner for 2012.